With the help of the internet, finding a coupon is easy. Whether you want coupons for grocery shopping or a promo code for workout equipment, you can be sure to find something helpful. But the real question is, why are people looking for these coupons?
Well, there are a variety of reasons why people love using coupons, from the savings they gain to the feeling of achievement when the coupon user is able to see the amount they saved. If you are curious about why you like to go couponing, keep on reading as we dip into the psychology behind coupons.
Coupon Users Feel They Gained Additional Value
A lot of us are automatically attracted to the racks in a store that are marked sale and clearance, and the same goes for online shopping. This same attraction applies to coupons, as using a coupon is kind of like carrying a key to making a product into a sale item.
By being able to actively save, most coupon users feel like they gained an additional value. So, not only are they buying the item(s) they want, but couponers can enjoy the thrill of getting their desired item for cheaper than your average Joe.
In fact, there was a study performed that found that 80% of coupon users felt smarter for using a promo code or coupon. That boost of feeling smarter can be as highly valued as the monetary savings by the coupon user.
People Who Use Coupons Feel Genuinely Happier
Along with the greater value using a coupon can provide, an interesting study uncovered that people who use coupons actually have a physiological response along with the psychological response. The research showed that participating coupon users experienced a 14% increase in oxytocin just by receiving the coupon.
You read that right. Just having a coupon was enough to create a physiological response, so when the participants were able to use their coupon, they got to experience that natural high all over again.
Individuals Who Utilize A Coupon Can Try New Things
Having added value and increased happiness are both great reasons why people love to use coupons whenever possible. But there is one more key factor that play into why individuals will spend a good chunk of time searching for coupons and promo codes.
Coupons allow individuals to give themselves permission to try new things. A survey found that 80% of respondents were more than willing to try a new brand or product if they could get it at a discounted rate.
This attitude makes complete sense. For instance, say that a new pizzeria opened up near you. While one pizza place is much like another, if they have grand opening coupons that allow you a free large pizza when you buy an equally-priced pizza, that’s a deal you may be willing to gamble on. That same mindset applies to trying a new type of running shoes, clothing brand, new cereal, etc.
Use Our ProForm Coupon To Unlock The Best Savings
Speaking of enjoying new things, our ProForm promo code can help you bring home a new piece of ProForm fitness equipment at a more affordable price. Our promo code is able to save you 5% on any of your ProForm purchases that total $899 or more.
With this generous coupon, you can easily choose and save on a high-end machine like the SMART Pro 5000 treadmill. Or, if you are outfitting your home gym, picking two pieces of budget equipment—like the SMART Performance 400i treadmill and Hybrid Trainer—and enjoy more bang for your buck, which is pretty much the goal whenever you use a coupon.